I suppose as I covered the ELEMENT. video, I may as well cover LOYALTY. too. Many fans consider Kendrick’s LOYALTY. to be one of DAMN.‘s weaker tracks. However, I’ve always found this track to be a welcome relief from heavier tracks on DAMN. In many ways the video for this track is relief from the other, metaphor heavy videos which have accompanied ‘ELEMENT.’ and ‘DNA.’ Rihanna’s inclusion on this track and the allusions to Skyscraper Girl make the video feel more accessible.n This hit will hang around for a while.